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2012 May Semester
BADM 337/Lecture/1 - Advertising and Promotion | Credits 3.000
Studies promotional activity and marketing communication as they relate to the theory of exchange and the existence of an informational gap between procedures or products (goods, services and ideas) and the potential consumer. The tools of promotion include advertising, personal selling, reseller support, publicity and sales promotion. Decisions about the promotional mix, message, media and their selection and execution are discussed. Formerly MKT 343 Advertising and Promotion. 3 credits Prerequisite: BADM 231

Registration Type Traditional
Fees N/A
Instructors Washington, Sherron
Duration 5/21/2012 - 5/26/2012
Schedule MTWTHF  9:00 AM - 5:00 PM;  Trinity, Main, Room 232
Prerequisites BADM 231 / Lecture <min credit = 3.000>
Corequisites N/A
Credit Types Audit Continuing Education Graduate Credit Pass No Pass Tell Credit Transfer Credit Undergraduate Credit Workshop Credit
Class 25 Seats | 25 Remaining

Primary population and other student populations allowed to register for this course:
 Primary Population# Others Allowed# Others Registered
Campus  Trinity Washington University250
Program  Undergraduate00
College  Sch of Prof. Studies250
Department  Business250